Rooted Healing Therapy PLLC (“Rooted Healing,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains what information we collect through our website, our phone line, and our text messaging program, how we use it, and the choices you have.
This policy covers our website and business communications. It is not our HIPAA Notice of Privacy Practices. Protected health information created in the course of clinical treatment is governed separately by our HIPAA Notice of Privacy Practices, which is provided to you in your client portal before your first session.
01Information We Collect
We collect only what we need in order to respond to you and provide care.
Information you give us directly
- Contact details — your name, phone number, and email address when you book a consultation, submit a form, call us, or text us.
- Scheduling information — the appointment times you request or confirm.
- The content of your messages — what you choose to tell us in a call, text, email, or form. Please do not include detailed health information in these channels (see *Confidentiality and Security* below).
Information collected automatically
- Basic website analytics — pages visited, approximate region, device and browser type, and referring site. We use Vercel Web Analytics, which is privacy-focused and does not use cookies to track you across other websites.
- Standard server logs — including IP address, kept for security and troubleshooting.
We do not sell your personal information, and we do not use your information to serve you targeted advertising.
02How We Use Your Information
We use the information we collect to:
- Respond to your inquiry and schedule your free consultation
- Send you a booking link, appointment confirmations, reminders, and scheduling changes
- Provide and administer therapy services, including billing
- Answer questions you send us by phone, text, email, or web form
- Maintain the security and proper functioning of our website
- Comply with our legal, professional, and licensing obligations
03SMS Text Messaging
Rooted Healing Therapy offers text messaging for scheduling and appointment-related communication. Participation is entirely optional.
How you opt in
- By providing your mobile number and agreeing to receive text messages when you call us, book online, or submit a form on this website
- By texting us first at our business number
Consent to receive text messages is not a condition of receiving therapy services or of any purchase. You can decline SMS and still book by phone or email.
What we send
Appointment booking links, appointment confirmations and reminders, scheduling changes, and replies to questions you have sent us. We do not send marketing or promotional text messages.
Message frequency varies. Message and data rates may apply. Reply STOP at any time to unsubscribe, or HELP for assistance. You may also call us at (940) 217-5834 or email info@rootedhealing.co.
How we handle your mobile number
No mobile information will be sold or shared with third parties or affiliates for marketing or promotional purposes. Text messaging originator opt-in data and consent are never shared with any third parties. Information may be shared only with the subcontractors that operate our messaging and scheduling systems on our behalf, solely so those messages can be delivered to you.
Standard message and data rates from your mobile carrier may apply to any message you send or receive. Carriers are not liable for delayed or undelivered messages.
04Phone Calls and Our Automated Assistant
When you call our business line, your call may be answered by an automated (AI-powered) virtual assistant that can answer common questions, take your contact details, and send you a booking link by text.
Calls may be recorded or transcribed for scheduling accuracy and quality purposes. If you would prefer not to speak with the automated assistant or not to be recorded, you can email us at info@rootedhealing.co instead and a person will respond.
The automated assistant handles scheduling and general questions only. It does not provide therapy, clinical advice, or crisis support, and it is not a substitute for speaking with a licensed clinician.
06Confidentiality and Security
We use reasonable administrative, technical, and physical safeguards to protect your information. Clinical documentation is handled in a secure, HIPAA-compliant client portal.
Please note
Standard text message and email are not fully secure or encrypted, and are not appropriate for detailed health information. Please limit texts and emails to scheduling and logistics. Anything clinical belongs in session or in the secure client portal.
No method of transmission or storage is completely secure, and we cannot guarantee absolute security.
07Data Retention
We keep contact and scheduling information for as long as needed to provide services and to meet our legal and professional recordkeeping obligations. Clinical records are retained for the period required by Texas law and applicable licensing board rules. Website analytics data is retained in aggregate form only.
08Your Choices and Rights
- Opt out of texts at any time by replying STOP.
- Opt out of email by replying to any message and asking us to stop.
- Access, correct, or delete the personal information we hold about you, subject to the recordkeeping obligations that apply to licensed clinicians.
- Request your health records in writing, as described on our FAQ page.
Texas residents have additional rights under the Texas Data Privacy and Security Act, including the right to confirm whether we process your personal data, to obtain a copy of it, to correct inaccuracies, to request deletion, and to appeal a decision we make about such a request. To exercise any of these rights, email info@rootedhealing.co or call (940) 217-5834.
09Children's Privacy
Rooted Healing Therapy provides services to individuals aged 16 and over. This website is not directed to children under 13, and we do not knowingly collect personal information from them. If you believe a child under 13 has provided us information, contact us and we will delete it.
10Third-Party Links
Our website links to third-party sites such as our online scheduler, Psychology Today, and Instagram. We are not responsible for the privacy practices of those sites, and we encourage you to read their privacy policies.
11Changes to This Policy
We may update this Privacy Policy from time to time. The revised version will be posted on this page with a new “Last updated” date. Material changes affecting how we use your information will be communicated to active clients directly.
Contact Us
Questions about this page? Reach out any time.
Rooted Healing Therapy PLLC
300 FM 407 E, Suite 200, Argyle, TX 76226
